You walk into a retail store, whatever it is, and if there’s a sense of entertainment, excitement and electricity, you wanna be there.
– Howard Schultz
Be where it’s relevant
Capitalise on impulse purchases which dominate the category by using secondary, and especially till point, displays.
Customers remember the service a lot longer than they remember the price.
7 billion smart devices in the UK in 2013
30 BILLION smart devices in the UK by 2020
Adapt or get left behind.