Product Launches

Top 10 new WBC products at Speciality 2014

Speciality 2014

A week on from their biggest fair to date, the dust is just about settled on yet another successful Speciality & Fine Food Fair 2014. With well over 700 producers showcasing more than a 1000 new products, we can only say a massive thank you to everyone who took the time to visit our exhibition stand. We hope that whether you were exhibiting or just visiting, you found the show as inspiring as we did, and that you came away with exciting new product ideas. 

If you weren’t able to attend the show or just need a fresh reminder of what we exhibited on our stand, here is a list of the Top 10 products we’ve received most feedback about. Thanks again for the positive reception to them all, particularly for the baby in our new product range – the BRIX modular display system.  So, in no particular order:

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Watch BRIX in action here & at Specialty & Fine Food 2014

All of us at WBC would like to extend a very warm to visit us on stand 410 at this year’s Speciality & Fine Food Fair 2014 where along with a mind-boggling 700 UK and international suppliers on site, our very own merchandising guru Gerry Moss will be on hand to launch our new BRIX retail display system. Click the video above and Gerry will tell you all about it.

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The BRIX has landed – redefining a new era of retail display


Introducing BRIX – the entirely modular retail display system that’s offering high street stores, pop-ups, market stall holders, and even exhibition designers, a more flexible merchandising solution than previously available on the market.

We like to think of it as a retailer’s dream. The BRIX modular display system comprises of just 4 basic components. With them, you can build a small simple merchandised display or undergo a complete retail shelving fit out. BRIX is simple to build and doesn’t require tools to put together. Imagine endless configurations with the ability to construct your own unique retail shelving, central floor display or merchandising hot spot, as and when space or seasonality demands.

And BRIX can move with you: all elements easily re-located, interchangeable and mobile. Start small with just one or two units, and then expand by ordering more BRIX. And as your business grows so too can your collection of BRIX, simply add some more.

That’s the basics, but keep reading to find out the story behind the BRIX…

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Introducing Portaglas!

Portaglas – the amazing new storage & catering crate for glasses

We can almost hear you thinking – “Amazing? Really?? A glass storage box?!”

Well we could give it other adjectives like practical and efficient, before consigning it to history as just another functional box for storing things. But the truth is, if you’re in the catering, events and hospitality business, or a wine retailer offering a glass hire service, you’ll appreciate that it’s little functional boxes like this that can literally save your life. Ok not literally, but certainly and utterly metaphorically speaking, it probably could.

So we’d like to introduce you to the arguably amazing and certainly new Portaglas storage box for glassware and bottles and breakables. Here’s what’s so great about it.

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Top 10 must haves at Speciality & Fine Food Fair 2013




A week on from this year’s Speciality & Fine Food Fair 2013, and hopefully the dust has settled a little from the overwhelming choice of artisan produce on offer. We wanted to say a big thank you from all of us @wbc for visiting our stand. We hope that whether you were exhibiting or just visiting, you found it as inspiring as we did.

If there’s one theme that resonated for us this year, it’s that when it comes to retail, it’s less about new ideas but new ways of presenting traditional ones. We’ve had an amazing response from you on our new lines of gift packaging, retails display, and bags for life. If you missed our stand, here is a list of the top 10 products on display that got people talking.

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Retail Display & Merchandising Collection 2013/14

You may have noticed that in addition to our annual product directory, this year we’ve produced a series of inspirational product focuses that give you a chance to see specific ranges, in-situ, in-store, all dressed up and fancy like. Our bags for life brochure is out now and next up is our retail display and merchandising feature which is also available online or in hard copy, but in case it passed you by, here are some inspirational stills from the photo-shoot.

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Heavy duty market stall clips for exhibition & display – ON SALE

We can’t tell you the amount of times we’ve turned up to a trade show or exhibition with our van packed to the rafters, stand in place and ready to go – and what do we always forget? Extra staples (of course) and a handy stall clamp to hold display covers and drapes in place. It may sound simple but it’s so useful whether you’re exhibiting or building an in-store display, or just stopping people nicking your product before you’ve had a chance to display it!  We know we’re not the only forgetful ones, so now these useful accessories are for sale on-line as part of our retail display collection. Take a look at these pictures of us using it like one of those exercise hand grip things….

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Retail shelving & display

Retail shelving & display fixtures born & bred in Brixton

Merchandising, shop fittings, retail display, display cabinets

Something slightly different is happening when it comes to the new Kingsley Range of retail shelving, shop fittings and merchandising stands. A lot different as it happens. Without putting too fine a point on it, a lot of the generic retail shelving we see up and down the high street has about as much charisma as an aeroplane salad. It’s all function over style, and it’s not even particularly cheap. But what if you could have modular shop fittings that are both stylish and functional? With the new Kinglsey range of retail display fixtures and fittings you’re purchasing signature pieces of hand-crafted furniture that you’re just as likely to want in your own home as much as your store. You could even sell them as product, safe in the knowledge you can always buy another piece from stock.

The Kingsley range of visual merchandising units are made from reclaimed floor boards, industrial metal and antique finished wood – all of which from a design perspective, is not just currently on trend, but is right up our street. Literally! Because they’re made in our back yard; each and every unit, right here in Brixton, London, England, UK. We stress the point because we have a thing about pretty much anything locally produced. It’s not always possible, but when it is; shout about it loudly we say. The merchandising range is mobile and modular, so you can create your own unique retail shelving combinations to fit your own unique spaces. And it’s a labour of love; retail furniture hand-crafted by artisan furniture makers instead of rushed off an assembly line. So, without further ado, here is The Kingsley and the Kingsley X range – available now from stock.

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Visit WBC at Spring Fair International 2013

Fancy a day out that’s part work and part play? Ok, not really play, but it is super important for any retailer who sells gifts, and that’s pretty much most of us. Spring Fair International 2013 at the NEC in Birmingham is Europe’s leading home and gift trade fair and a great way to give your gifting a fresh kick-start into 2013! We’ll be exhibiting on stand 5B105 and we’d love you to visit us. Find out more about what we’ll be exhibiting and why you should save the date…

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