Hamper Inspiration

2015 HOTTEST RETAIL COLOUR TREND: Cool grey

Hot new colour trends: cool grey

Without doubt, this season’s hottest colour trend is cool grey pantone number 10.

Silvery, smoky grey – ask any fashionista or interior designer, grey is the perfect neutral colour that’s bang on trend for the second year running. Our new 2015/16 collection of cool grey gift packaging and retail signage has something for everyone. Understated and sophisticated, use it as a versatile base palette to coordinate with your favourite colour schemes and finishing touches.

View the collection today

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NEW hamper making courses listed – Book now & SAVE £60

Well done, you’ve bought the gift baskets, hamper trays, shred and cellophane gift wrap but what are you going to do with them?  Turn those products into profits pronto by joining me at an upcoming hamper & gift basket course in London or Brighton.

If you’ve only got as far as thinking about increasing sales by selling such gifts a one-day course will give you the techniques, confidence and shopping list that will start you on the road to success.

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De Beauvoir Deli’s “London hamper” in best of 2014

London-Hamper2Wicker’s back this Christmas, and back in a big way too. With just five weeks to go, we’re seeing social media, trade press and the papers lauding their ‘top 10 best of’ Christmas hampers, and once again proving the Great British love for traditional wicker hampers remains firmly at the top of Santa’s list. And still the independent is yet to release their annual top 10 best Christmas hampers, so keep an eye out for that – it usually drops in early December.

Big congrats to our friends at De Beauvoir Deli who’s Christmas ‘London Hamper’ is getting a whole lot of love in the press this week. Priced at £120, the London hamper is classically stylish, packed full of ‘on trend’ artisan foods and drink (from many of the producers we’ve come to love) and it comes perfectly wrapped in a blue printed ribbon, branded with their deli name and logo.

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Don’t forget New Year’s gifting opportunities

We hope you’re having a stonker of a Christmas sales season so far. But if your customers are anything like us, they won’t stop at Christmas, they’ll be partying well into the New Year.

So this is just a little heads up, to hammer home the point that opportunities for sales of gifts and hampers don’t just end on Christmas Day. There are corporate parties planned well into the New Year, and heaven only knows how many relatives to take a bottle round to. So here’s a little inspiration to help them gift it in style. A graphic monochrome palette that will keep your gift packaging fresh and on trend well into 2014.

From all of us at WBC,

We wish you a very Merry Christmas and a Happy New Year.

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All that glitters is our golden gift packaging

The classically elegant look of Christmas is gold. Aesthetically luxurious, decadent and chic – gold transcends all ages and brings instant glamour to any present.

In our recent Gift & Hamper Packaging Autumn/Winter collection we highlighted how easy it is to put together a seasonal gift offering that uses a limited supply of gift packaging, and avoids over-stock and space issues. It’s as simple as a generic container and letting the finishing touches do all the work.  We stock a wide range of gold gift packaging and accessories: from satin ribbons and metallic shreds, to gilded wire cord and golden ballotin boxes. This season is your chance to experiment with layering textures of gold and creating dramatic retail spaces where your gifts become their own display.

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Gift packaging ideas for the perfect RED Christmas

As a traditionally classic colour – red, in all its shades, is an essential part of the winter palette. In colour psychology, it evokes strong emotions that we often associate with love, warmth, and comfort. In A retail merchandising settings, red creates energy and movement. It increases your heart rate and provokes urgency – that’s probably why it’s often seen in clearance sales.

Multi-media marketing agency, Precision Intermedia states:

“If you want to draw attention, use red. It is often where your [customer’s] eye looks first.”

Perfect this season. At WBC, we have tons of products you can use to create enticing Christmas gifts merchandising displays, hot spots and windows. We’ve chosen just a few of our favourite packaging options sure to give your store a very berry Christmas feel.

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Halloween is spookily good for UK retail sales

It’s always been a thing Stateside – but up until recently, some of us in the UK could be accused of underestimating the importance Halloween has for annual sales.

Not anymore.

It’s big business now. It outsells both Mother’s and Father’s Day combined. It’s the third biggest retail money-spinner after Christmas and New Year. Plus it tops well over £300 million in annual UK sales. It’s not a passing craze.

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This autumn, turn the simple into the elegant

Where did the summer go? It seems only yesterday we were ditching the foreign holidays and basking in glorious sunshine; marvelling even, at the fact global warming may have finally have seen fit to visit our lovely Isles.

But now, as the leaves begin to turn red, orange and brown, we look to a new season; and a beautiful one at that. It may seem an obvious choice, but for gift packaging and hamper making design – we take our inspiration from the ‘earthy tones’ of nature itself. What follows is a collection of seasonal gift ideas taken from our recently published Autumn/Winter Gift & Hamper collection. We hope it inspires and helps you find new ways to increase profit this season.

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