Christmas is coming, so there’s no better time to turn your best products into gifts and sell them at a strong profit!
The great thing about the humble gift tray is that they’re super easy to assemble and come in several Christmas colours, shapes and sizes. They make a great starter hamper, perfect if you’re time-poor, and allow you to create different price points whatever the time of year. Simply combine with a cellophane bag or wrap, then add a bow to finish off a stunning hamper.
A well-presented hamper packed with delectable produce makes a perfect gift whatever the occasion. With prices starting from as little as £0.65 ex vat per unit, gift trays are strong profit generators! By focusing on a smaller range of proven bestsellers, you can offer a tight range of gifts at various price points, minimising stock and maximising sales at this crucial time of year.
So with a few tips from Emma from Forest Fow flowers and merchandising expert Eve, you can start reaping the benefits too:
Less is more
When choosing what gift packaging or hamper products to offer customers, you don’t have to go overboard. Save budget by keeping your range to a well-coordinated minimum. Just a standard card gift tray can be dressed to cater to a variety of seasonal gifting opportunities long after Christmas. There’s no need to buy every colour either. Simply add a different range of products and dress it differently with a wide range of finishing touches.
You’d be surprised how many customers overstock, but this way you won’t end up with an unnecessary abundance of product lines and all your cash tied up. Remember, we hold stock so you don’t have to. Just visit our top tips for ordering and make a note of our last order dates for Christmas.
Can’t see it, won’t buy it
Display ready-made hampers within eye-line of your customers, and you may just inspire them to leave with something more than they came in for.
Clearly marked price points
Offer hampers and gifts at key price points that are in line with your customers’ budget and then highlight them using signage. You alone know your customer and what they can afford. Whether it’s a gift hamper for £5, £10, £25 or £50, break down the cost of each component noting the cost price of the contents and what you can sell it for. By creating a range of ready-made options yor customers will thank you for taking the hard work out of the decision-making process. Then sit back and count your pennies.
Accessorise & Personalise
Printed gift tags and personalised ribbon can be printed with your logo and help turn your simple card tray into an extraordinary profit-generating gift! Printing your company logo on gift packaging gives the impression of high-end professionalism and doesn’t cost the earth.
Overprint your logo onto a variety of gift tags, card sashes and ribbons from as little as 5 units. And the best thing is, you’ll get the finished product in just 10 working days!