Independents by Sodexo are one of the education arms of catering giant Sodexo. With a focus on pupils’ health, wellbeing and satisfaction, they create fresh food to keep students satisfied throughout the day.
WBC has been working with Independents by Sodexo for many years, supplying their catering sites with a variety of countertop displays, signage and visual merchandising solutions. This year, we got challenged to create a modular pop-up stand for their events.
Earlier this year, we were challenged by Steven Wylie, Sodexo’s Group Executive Chef at Eton College & Dorney Lake. We were tasked to create a mobile pop up stand for the numerous events held at Dorney Lake annually. The brief was simple, it needed to be cost-effective, easy to transport, look professional and be quick to build.
After meeting the Eton team in the WBC showroom, we decided that our BRIX modular display system would be the best choice. Totally modular, the pop-up stand was designed to be easy to build and transport. Our Sales Director Nick Harvey worked closely with Steve and his team to develop a solution that utilised the modularity of the BRIX. Creating a stylish popup that kept costs down but met the demanding requirements of their brief.
Steve was keen to ensure their food concept brands were at the forefront, using WBC’s Digital Printing service we developed bespoke foamex boards printed with the client’s logos. Given the lightweight nature of foamex, we were able to attach these to the stand using our magnetic strips. This added another level of modularity as the boards could be easily changed or replaced in line with customer demands. For instance, if the Spice Shack had sold out of food, it was very simple for them to swap this facia board out seamlessly for the Burger Shack concept. Allowing them to maximise sales whilst not creating long queues at the counters.
We paid a visit to Eton Dorney Lake during the National School Championships Regatta to see the pop-up stands in action. With long queues forming at lunchtime, the variety of food on offer and professional appearance attracted lots of eager customers. As it so often happens, the better it looks, the better it sells. Plus, the smell of the food didn’t exactly make us run away!
The total cost of the popup concept including digitally printed signage was £2500 ex VAT, *note that the client supplied their own popup marquee and printed flags. For a full breakdown of the components used that make up this popup concept please see below, to find out more or for help in designing your next pop up please give us a call or visit our showroom to meet with one of our experts!
Check out the pictures below to see the concepts in situ!
The display units themselves were created to be easy to build and takedown. With a total assembly time of 30 minutes, the team were able to do what they’re so good at. Prepare the food for the day ahead.
- Stand Components: BR009 x 4 / RBDW4P x 2 / BR008 x 3 / BRCRT x 6 / BRWTS x 4 / BRWTH x 1 / BRLS x 2 / BRSH x 32
- Signage Components: 800 x 800mm x 2 / 1000 x 800mm x 2 / 400 x 800mm x 2 (3mm Black Foamex) / R14BM x 20
- Total Assembly Time: 30 minutes.
To bring the stands to life and utilise countertop space, Stephen and his team used a variety of countertop stands. These units were used to add height and dimension, as well as display condiments, cutlery and upsell additional products.
- Countertop units used: R17MTS, RFSDB3
- Total Assembly Time: 5 mins max. Bases come intact, simply need to place the trays and display bins inside.
Signage on the display stands varied between off-the-shelf stock and printed vinyl that was designed exclusively for the Eton Eatery.
- Stock signage used: S16043, S16044, RD85, S16046
- Total Assembly Time: simply write your descriptions & prices
WHAT WE ATE
We couldn’t resist temptation, and shared a burger and some mac & cheese during the day! And what a fabulous lunch it was!
Big thanks to the whole team!