It is generally acknowledged in the world of retail, that the more choice we’re offered, the more we’re meant to feel liberated. Having options is supposed to make us feel free. It’s meant to open up a world of infinite possibilities for consumption. For some of us however, myself included, too much choice can be overwhelming. For a retailer it can be a nightmare.
“We are all exhausted; and life just gets busier. When shopping, there is now so much choice that we get overwhelmed. This indecisiveness stops us from purchasing. Retailers need to stop being afraid to tell their customers what to buy.” Ellie Kidson, The Metamorphosis Group
As a retailer trying to source the everyday tools that enable you to do your business better can also be exhausting. Options are great but some element of curation is better. The great thing about a meal combo, especially when you’re busy, is the flavour combinations are proven to work already. All that’s required, is for you to choose your favourite.
That’s exactly what we’ve tried to do with this season’s Christmas is Coming focus on gift packaging. Instead of hunting through our wider offering of over 1000+ products, we’ve put together some winning combos and complimentary colour schemes that will allow you to choose a theme that best suits your customer base.
We’ve learned a thing or two about how to create winning gifts over the years, much of which we’ve learned from you. By focussing on a smaller range of proven bestsellers you can offer a tight range of gifts at various price point, and minimise the amount of stock you carry while maximising sales at this crucial time of year.
Each year, our in-house design team led by Creative Director, Mark Ho, create brand new seasonal collections so your packaging remains fresh and on trend. This year is no different, and you’ll find something to suit every style and every brand. There are 5 collections to choose from. The only question is, which one will you choose?
Your Christmas Look book
Alongside the Christmas is Coming collections, we have created an inspirational look-books for both the food & hamper and drinks trade. You can take a look at them online for inspiration, or contact us at firstname.lastname@example.org for a hardcopy.
Christmas is coming, and we hope our collections inspire you to get wrapping today!