Valentines and how to use social media to drive sales

4 Steps to Retail Seduction with Social Media


Looking to reach all the lovebirds out there? Many retailers are competing to win the hearts of consumers this Valentine’s Day, and for good reason – it’s the first commercial opportunity for gifting, be it in retail or services it’s no doubt one of the busiest days of the year.

For the ‘old school’ retailer, social media is anything but romantic.  Call it a quick fix solution to a faster-moving audience.  An audience whose ideas on acquiring love are more commonly found nowadays on a one-dimensional screen.

But businesses too can find consumer love in cyber-land, and Valentine’s Day being the first big opportunity for seasonal sales of the year, is a great time to start.  Social media is a modern procurement which will leave your customers and admirers wanting more.
Do you want to see…? Shall we…?

With any art of seduction, you need to give a little to get a little. Freebies attract, encourage a future spend and can be flirty.  “Pick up a free duo of truffles for the one you love” or the like, could easily be marketed to customers via social media. One tweet is all it takes…no need for the exchange of money here; just pure retail lust should do the job!

Like provocative apparel, hashtags are the glittering eye makeup or the shiny cuff links which first capture our attention.  Intriguing, personal and often clever, creating a hashtag can promote your brand and allow your customers to engage with your ideas online and you can easily track how many people are tweeting and sharing your campaign based on who’s using the hashtag. Pick something that’s singular to your company or product. Don’t just throw the hashtag out there haphazardly. Have a greater theme that you invite people to weigh in on. On Instagram you might ask your followers to post images of a great Valentine’s Day dessert. On Twitter you might request a short description of the best Valentine’s Day someone has ever experienced. No need for extras here – even just one word can have profitable impact.

 Sharing is caring or so the saying goes.  Not always the sentiment of the traditional romantic but alas this new-online-romantic is all about polygamy, so join in the fun I say! Sharing ideas such as ‘ways to enjoy our products’ will create a buzz and dialog online.  The fun thing about this type of sharing is that should your ideas go viral, instead of having to book that embarrassing clinic appointment, you’re more apt to reap all the attention!

Now that you’ve got the attention of your audience, themed events can allow the authentic, vital chemistry to flourish between business and customer.  Who wouldn’t want to bake croissants at dawn? Tre romantic no? Events properly published online can be entertaining and engaging, but also lucrative.

Now, who needs fifty shades of anything when you can do it in four!

For in-store shoppers, don’t forget to browse our collection of Valentine’s gift wrap where you’ll find gift boxes, bottle bags, tissue and tags together with Valentine’s gift ideas ranging from wicker hampers to Riedel glassware, all at low wholesale prices.

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