Remember: your tote bag should appear to be something you happened to have to hand because you’ve just decanted some incredibly expensive cheese. The backroom effort and minute planning required to achieve this happy accident must remain entirely secret. Totes casual, indeed.
Not long to go now till Christmas, and many of you will be looking to make more than half your sales and profits in the three months leading up to it – so it’s never too early to start planning. Which brings us to those all important shopping bags – tote shoppers, bags for life – call them what you will. Every retailer has one, every customer needs one, so the question is, do you have plenty of them in stock and ready to go? If not, here’s a handy checklist of everything you need to know about buying printed tote bags for Christmas and early next year.
When our recently launched range of Riedel glassware first passed by my desk, I couldn’t help but pause and reflect. That might sound a little Californian-OTT of me, but there was more to it than that.
I first discovered Riedel – The Wine Glass Company while frequenting the acclaimed Los Angeles eateries which I was privileged to work in. While the establishments themselves held their food and wine in high esteem, they also held their crockery, stemware and the conduits they served them in, in equally high regard as well, after all, I’m the first to appreciate that presentation is everything.
When they told you, you could be traded in for a younger model, you probably never imagined they’d come in the guise of a 2ft tall hunk of plastic attached to 6 wheels and travelling at speeds of up to 4 mph – AND carrying your neighbours groceries. But that’s exactly what residents of Greenwich have coming their way this summer as new driverless vehicle trials begin on the streets of London.
With eight branches already in London, Surrey and Kent, authentic Italian delicatessen, restaurant, cafe and wine shop Valentina Fine Foods, opened their ninth store in Clapham Junction at the taile end of last year.
Valentina called upon the expertise of Eve Reid, founder of The Retail School and visual merchandising specialists, The Metamorphosis Group, to help them with their in-store merchandising, space planning and increasing overall commercial performance.
These exclusive case study pictures gives a real insight into the process and methods behind planning a new store from concept to completion, particularly for retailers moving into their next, third or fourth bricks and mortar enterprise.
Queen Elizabeth II’s 90th birthday is coming up and will be one of the highlights of 2016, providing an excellent opportunity to increase profits for your business.