No stand. No launches. No appointments. But we were still very much at this year’s Speciality & Fine Food Fair…
We decided a change is as good as a rest. This year we opted not to host a stand at Speciality & Fine Food Fair, but instead worked closely with The Guild of Fine Food to build and dress their stand – The Great Taste Deli.
(Watch this space for an exclusive blog on How to Get The Guild Look coming soon!)
We also supplied many exhibitors with, not only their printed Bags For Life, but their retail display too. We did the rounds and caught a few of our customers on camera to bring you 10 top ways to use WBC Retail Display:
1. Scotch egg producer Wolff Evan & Sons used chalkboards to convey both their brand history and the products they offer. POS can just be informative, but here they have used it in their display as a tool to give customers an insight into their story, capturing trust as well as sales. Wall mounted signage like simple hand-written chalk on blackboards can give customers just the right amount of information to encourage them to buy.
2. If you like to make the most of your space and shelf storage is what you need, then this ten crate display unit is for you. The Guild of Fine Food loved that it came fully assembled and that its four heavy duty castors allowed it to be manoeuvred easily around their space, if and when they decided to change its position.
3. Our antique grey wicker baskets were used as neat and tidy floor displays in the press and VIP room. Filled with different things every day, from bottles of mineral water to packets of crisps, they were brilliant at highlighting new product launches.
4. We have one word for French oyster producers Amelie – outstanding. By far the best we’ve ever tasted, and then some. And what an ingenious way to display produce that needs to be kept chilled – a no frills galvanised bowl filled with ice. Perfect.
5. Bespoke hampers are a fantastic option for retailers, especially in the run-up to Christmas and the ‘Create Your Own’ option is becoming increasingly popular as the desire for personalisation rises. Offering wicker hampers filled with wood wool where customers can personally select the contents is a great way to tap into this growing market. Signage is also key if you offer this service in store. It’s important to let your customers know what you can offer, as when it’s busy direct customer service can be tricky (especially as 76% of shoppers never even speak to a sales assistant when shopping!) Award-winning British charcuterie producers Cornish Charcuterie placed an example hamper on display, and made it crystal clear with clever mini blackboard signage, that they offer bespoke hampers especially for corporate gifting.
We also loved how they used chitting trays to hang their charcuterie – inspired visual merchandising!
6. The Macondo Chocolate Company dressed their space with a simple mix of stacked wooden crates at shoppable levels with spills of hessian cloth for a touch of retail theatre. Proving that revealing the origin of your product, or telling a story, through effective use of display doesn’t need to be complicated. The ‘try before you buy’ sampling next to each product to encourage sales deemed very popular!
7. Highland rapeseed oil brand Cullisse opted for a modest stand using two of our BRIX Modular Display System units. A capsule range of products that this type of simplistic visual merchandising, with a touch of artisan charm, served perfectly for.
8. Commonly used to display square or rectangle signage, The Guild of Fine Food used our distressed blackboard sign holder for their round signage which worked just as well. Thinking outside the box indeed.
9. Oh-so-cute novelty drinks brand PopaBall prominently showed customers ready-made wooden gift boxes, revealing how their product of bursting juice filled bubbles (which you add to your favourite cold drinks) can be transformed into a gift, effortlessly yet impressively. A great example of a shoppable display that customers can see clearly and buy instantly.
10. British crisp brand Corkers are all about the spud. They even have their very own potato – the Naturalo, which is only grown on their farm in the rich peaty Cambridgeshire fens. With ‘from field, to farm, to you’ as one of their slogans and the award of UK Potato Grower of the Year under their belt, it’s no surprise that all their visual merchandising is potato and farm related. Props need to be carefully selected like this, to enhance your customer’s visual retail environment at the same time revealing who you are, telling your story and building a better insight into your brand ethos.
The possibilities are endless – unique store displays can increase footfall, attract passing trade, or even help create individual hot-spots, resulting in you achieving a special point of difference and creating a solid identity.
For any of the retail display products featured in this article, visit: www.wbc.co.uk/products/retail-display
Or, why not visit the WBC Showroom. Available by appointment only, contact firstname.lastname@example.org to arrange your visit.
A big thank you to all our customers for letting us take a few snaps of your stand and displays!