Queen Elizabeth II’s 90th birthday is coming up and will be one of the highlights of 2016, providing an excellent opportunity to increase profits for your business.
Celebratory events are taking place throughout May and June, some of which are perfect to tap into, but the key is to plan ahead. Whether, it be special promotions, showcasing your range of British produce or in-store parties, now’s the time to get ready, decorate your space and fly the flag for a good old British knees-up.
Union Jack Gift Tag
12 – 15 May
The Queen’s 90th Birthday Celebration
This four-day celebration will build up to a 90-minute long extravaganza on the Sunday at Windsor Castle, featuring 900 horses and more than 1,500 performers from around the UK and the world. Created by the team that organised the Diamond Jubilee Pageant back in 2012, it will feature HMQ’s 90-year journey, from the excitement of her birth, through to World War Two, her marriage, the coronation and a reign of more than 60 years.
Service of Thanksgiving at St Paul’s Cathedral
Celebrations to mark the Queen’s birthday and, unofficially, the Duke of Edinburgh’s 95th birthday, will start again on 10th June with a Service of Thanksgiving at St Paul’s Cathedral. Although a private event, it’ll be broadcast on BBC1.
Trooping the Colour
The official annual celebration of the Queen’s birthday. Also known as The Queen’s Birthday Parade, this impressive display of pageantry takes place at Buckingham Palace through to Horse Guards Parade via the Mall. Spectators will be watching from the Mall or the edge of St James’s Park overlooking Horse Guards from 10.00am. With the fly-past at 1.00pm, it’ll be a busy day for the capital.
The Patron’s Lunch
For the finale of the Queen’s birthday celebrations, London’s iconic tree-lined royal road, The Mall, will be transformed into a giant street party for The Patron’s Lunch.
10,000 guests will be there amongst a sea of union jack flags, enjoying a hamper style picnic, whilst being entertained by street performers and circus acts.
The festival-themed atmosphere can also be enjoyed by those not lucky enough to be dining alfresco on the Mall, as Green Park and St James’s Park will be streaming the event live on large screens.
But the fun and celebrations won’t just be happening on The Mall – you too could host your own Patron’s Lunch in your street! The event’s organiser Peter Phillips (the Queen’s grandson) is keen for the event to be replicated with street parties up and down the country to give local communities a chance to enjoy the fun, whilst also providing an opportunity to raise funds directly for local initiatives and community programmes.
The Department for Communities and Local Government has published a guide on how to organise a street party, complete with an application form available here.