Make the most of Small Business Saturday in 5 easy steps

Small business saturday

It’s the annual Small Business Saturday again this weekend – Saturday 5th December. WBC welcomes this grassroots, non-commercial chance for us all to champion the UK’s 5 million small businesses and encourage consumers to ‘shop local’ within their communities.

In the UK, Small Business Saturday takes place on the first shopping Saturday in December each year. But to be fair to the organisers, this is a campaign which aims to have a longer lasting impact on small businesses throughout the year too.

With 16.5 million of us spending some £460 million in small shops on that single day last year (a 20% increase in footfall) this is a real chance for newcomers as well as established retailers to stamp their mark on their local areas.

So are you ready to capitalise on the new trade that the day will attract? Are you ready to offer a kind of service that sustains a loyal customer base throughout the rest of the year? Here are 5 immediate ways you can get ready ahead of time and make the day a success.

Shop small5 steps for a successful Small Business Saturday

1. Register and advertise your business on the Small Business Finder for free – don’t forget to let the team know what you have planned for 5th December! 

2. Check out the information toolkit and download the logos to use on your website or social media!

3. Download the free marketing pack that includes posters and window stickers

4. If you’ve made special plans to highlight the day in store, be sure to tell the team about it & they’ll give you shout outs via FacebookInstagram and Twitter. They even have some handy social media tips to help you promote your brand. 

5. With only 3 shopping weekends until Christmas, now is the time to capitalise on sales of impulse purchases and ready-made gifts. So jump onto WBC’s gift and hamper packaging collection and stock up on Christmas packaging essentials like tissue paper, bows, wrap ribbons and gift tags! With superheats express delivery, it’s not too late to place your order and still have time to sell.


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