What is a ‘concept store’ and why is everybody doing it?
When we look at retail today, it’s clear to see that we as consumers, sick of being stuck in the mundane routine of life, are aching to see innovation. We want new ways of shopping and fresh experiences that stand out from the crowd.
Ask yourself this.
Have you ever seen an Apple store empty?
Isn’t it true that whenever you walk past one or stop to go inside, you’re amazed to see what is a remarkably blank space packed to the rafters with millions of humanoids playing with shiny screens, like they have all the time in the world!
And then in contrast, you come across a Curry’s or a T Mobile store, and it’s midway between a ghost town and dawn of the dead.
You wonder why these businesses haven’t noticed the very real impact that locking your goods away behind glass doors or using ‘fake’ phone models in place of real ones, can have on your ability to engage with your audience and get them hooked and reel them in.
