Top 10 New WBC Products
They promised us bigger, and bigger it certainly was.
Especially if the annual ‘exhibitors reception’ was anything to go by. Movers and shakers, journos and food producers of all varieties from across the UK and further afield, flocked to the Olympia for this year’s Speciality & Fine Food Fair, an event that’s grown to well over 750 artisan food and drink exhibitors. It was pretty amazing to see the amount of creativity UK food and drink has to offer.
For us, it was a chance to roll out our new ‘Christmas is Coming’ collection of gift and hamper packaging ideas for the upcoming festive season. If you were unable to attend the show or just need a fresh reminder of what we exhibited on our stand, here is a list of the Top 10 products we’ve received most feedback about. Thanks again for the positive reception to them all, and in no particular order:
Top 10 New WBC Products
1.Grey Rustic Wicker Hamper
Our new grey wicker hampers in small, medium and large come in an aged antique finish with complimentary grey straps, hinge covers and handles. Not only do they look the part, but as one of this season’s hottest retail colour – cool grey pantone number 10 – they’re on trend too.
A lot of our visitors noticed the cost difference is only marginally higher than standard wicker. Not bad for the extra luxury!
2. Luxury Square Gift Carton with cord handles
A lot of visitors really liked this gift packaging idea and wanted to know if they come in other sizes and colours.
Unfortunately they don’t at the moment, but we’ll keep an eye on it.Complete with long carry handles, the premium textured silver grey finish is contemporary and on-trend. Add a sticker, tag or some ribbon, and hey presto, job done!
3. Tapered Hamper Carton with Lid in olive green
Not only is the tapered design interesting and contemporary, it also makes it strong and functional too. Easy to assemble from flat with the added advantage of a drop on lid.
The textured olive green colour is a very premium and really useful as a base colour that works well year round. Remember, gifting doesn’t have to be complicated – choose neutral colours then accessorise to create seasonal themes.
4. Large Christmas scene hamper box
A large kraft card hamper box with a Christmas scene printed on all sides of the box. It’s ideal for sending out with a range of wines, food and drink goodies or even an item of clothing! Stylish and cost effective.
5. Large olive green square card gift tray
These slightly larger card trays are perfect for higher price level hampers, especially for those on a budget who don’t want to compromise on style. Fill the hamper with coloured shred to complement your products. The new simple to use lids proved very popular across all trays, and you love the new contemporary colours.
6. Black folding Matt Grass hamper
Strong and ridiculously good looking with the added benefit of having on-going use long after the contents have been enjoyed. Supplied flat-packed for easy storage, these folding seagrass wicker hampers are ideal for retailers with limited space. Unit Price £6.65 Ex vat.
7. Wicker hamper starter kit
Hamper starter kits are a great way to explore the gifting market and see just how much of an impact it can have on your sales and profits. They’re also fab idea for those amongst us who find too much choice overwhelming!
8. Christmas sticker
Stickers are the ultimate time-saver. They add a little extra to gift and hamper boxes without breaking the bank, and we have one for pretty much every occasion.
You loved the Christmas bauble sticker which was designed by our very own in-house head designer, Mark Ho.
Prices from £6.21 Ex vat per 100 stickers.
9. Paper Roll Menu
This wasn’t technically even on the stand, but so many of you mentioned it. It’s popular across the board and is one of the first things people notice when they come to our show room. Suitable for hanging on the wall in your deli or cafe for maximum signage exposure, and the perfect addition to your retail environment.
Made from Italian Carrara marble with swathes of grey venation, use them to create height and depth in your counter-top displays. From £59 Ex Vat.
Similarly wire cooling racks are a great way way for delis and bakeries to display that ‘fresh out the oven’ baked goodness. From £11.95 Ex Vat.
And one more for good measure – taking the total to 11 standout new products this year….
11. Steel and Copper
Merchandising a variety of products to customers at the till couldn’t be easier than with this 2 tiered steel counter top stand.
Not only is it stunning with loads of character, but it’s fantastically useful for all types of retailer – bakeries, cafes, delis, butchers and fruit and veg shops; the perfect counter top unit to really get your impulse purchases moving.
Everything above is in stock and ready to go at wbc.co.uk, leave us a comment below if you have any questions and we’ll get straight back to you.