How to boost your sales during English Wine Week

Glug, fizz, clink… You know we love it! Especially when it comes from our very own fair lands.

English Wine Week is back. A national celebration designed to raise awareness and appreciation for English wine, obviously. Because the fact is we’re producing more and more of the stuff, with some English vineyards taking on the world of bubbly! So it’s something to celebrate and a great opportunity (‘aka’ excuse) to boost your profits during the week.

Whatever type of retailer you are – independent wine merchant, delicatessen, hotel, pub, bar or restaurants, in fact if you’re just lucky enough to sell wine, then it’s easy to promote key product lines of wine and wine accessories simply by creating hot spots and well-merchandised in-store displays, and it’s a win win because you’ll be supporting the UK wine industry in the process.

Getting involved in English Wine Week doesn’t have to cost the earth. Check out the English Wine Producers website for events listings in your area and here are 3 cost effective ideas that you can get onto straight away – click the video above and I’ll walk you through my key essentials.

  1. Place a selection of accessories for wine like bottle bags, wooden gift boxes, bottle openers and corkscrews or Moleskin wine journals by the till for an instant impulse purchase.
  2. Purchase ISO wine tasting catering glasses or spitoons for wine tastings and hold an in-store tastings of still and sparkling to really inspire sales of new lines.
  3. Create an in-store hotspot or window display piled high with the best of your English produce, we have a host of drinks related props in our online Prop Shop to get you started – many of which are still on sale.

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