A week on from their biggest fair to date, the dust is just about settled on yet another successful Speciality & Fine Food Fair 2014. With well over 700 producers showcasing more than a 1000 new products, we can only say a massive thank you to everyone who took the time to visit our exhibition stand. We hope that whether you were exhibiting or just visiting, you found the show as inspiring as we did, and that you came away with exciting new product ideas.
If you weren’t able to attend the show or just need a fresh reminder of what we exhibited on our stand, here is a list of the Top 10 products we’ve received most feedback about. Thanks again for the positive reception to them all, particularly for the baby in our new product range – the BRIX modular display system. So, in no particular order:
All of us at WBC would like to extend a very warm to visit us on stand 410 at this year’s Speciality & Fine Food Fair 2014 where along with a mind-boggling 700 UK and international suppliers on site, our very own merchandising guru Gerry Moss will be on hand to launch our new BRIX retail display system. Click the video above and Gerry will tell you all about it.
Introducing BRIX – the entirely modular retail display system that’s offering high street stores, pop-ups, market stall holders, and even exhibition designers, a more flexible merchandising solution than previously available on the market.
We like to think of it as a retailer’s dream. The BRIX modular display system comprises of just 4 basic components. With them, you can build a small simple merchandised display or undergo a complete retail shelving fit out. BRIX is simple to build and doesn’t require tools to put together. Imagine endless configurations with the ability to construct your own unique retail shelving, central floor display or merchandising hot spot, as and when space or seasonality demands.
And BRIX can move with you: all elements easily re-located, interchangeable and mobile. Start small with just one or two units, and then expand by ordering more BRIX. And as your business grows so too can your collection of BRIX, simply add some more.
That’s the basics, but keep reading to find out the story behind the BRIX…
Some of the observant among you may have noticed it’s our 25th Birthday this year! Maybe it’s the bags under our eyes or the youthful spring in our step that’s the dead give it away; we’ll leave that for you to decide. 25 years since the business started with just a £5000 grant from the Prince’s trust which we bought a van with and started trading. And all those years later, it really is remarkable that our Directors have quite so many hairs left, and we have so many of our customers who have been with us from the start.
We won’t go into all the history or dredge out anymore scary pictures of us looking all embryonic and young, the origins of WBC along with scary pictures included can be found here in ‘A boxing History’. But this past weekend, the entire WBC family, babies, partners, and dogs, descended on Director Tim Wilkinson’s picturesque countryside home to celebrate what has been a whirlwind 25 years.
Approximately every three months the team in charge of the sales, production and manufacturing of our eco bags for life, meets here in the UK or in India for a catch up. It’s a chance to brainstorm production schedules, new fabric trends, improvements in production techniques and exploring creative ways to contribute to the community involvement around our factories.
Yesterday, the bags for life team got together, including a visit from Sajjan who heads up our production units in Kolkata and David Gould the pioneer of bags for life in the UK; everybody on site together. The illustrious chef on a bike, Mario Presi, was on hand to create a spread of vegan and gluten free delights that would have the most die-hard carnivores sighing with pleasure. He does actually cook meat too by way.
Henry Patterson aged 9, tipped by the Daily Mail as Britain’s youngest entrepreneur, three businesses in the bag, smashing targets by the bucket load and now a student on The Retail School’s recent visual merchandising course, WBC’s Maria Tross grabbed 5 minute lunch date with the young businessman to talk through his business portfolio, his plans for the future and his top tips for young entrepreneurs.
There’s a radio commercial doing the rounds at the moment, selling online client management programs and CRM reputation consultations. A self-proclaimed authority on saving you from a disastrous online reputation, while charging you eye-watering fees too do so, the advert begins by revealing a series of brand tragic scenarios: the very unfortunate CEO whose name is continuously mistaken on google for the name of a local drug lord, or the hotel who can’t quite get their negative trip advisor reviews under control. After scaring you, it finishes by simply stating “We believe you have the right to own your own online reputation.” And for several arms and several legs, presumably they’re the ones to help you do it.