We’re lucky at WBC to be invited to attend a variety of showcase events around the UK, in support of our customers. Not least because it give us the opportunity to get out of the office and meet customers face-to-face, and let’s face it, very little arm twisting is needed when amazing food and drink is on offer.
I was recently asked to present our retail display, props and visual merchandising offerings at one such event held for contract caterers. The event is designed to highlight the newest food & drink trends available to them. You may have been to an event similar to this, but the idea is to give catering managers & chefs working at some of the country’s top business & industry sites, the practical knowledge and tools to effectively compete with their rivals on the high street.
I work with many of the UK’s top contract caterers and have found that increasingly the sector is aware that in order to compete with high street food chains like Pret a Manger, Costa, or EAT for example, they need to create the look and feel that’s inspiring their customers and guaranteeing those retailers maintain a steady footfall.
That can be easier said than done. The food itself isn’t the problem – from what we’ve seen the quality and variety within contract catering is truly astonishing, and creative! However the food environment and dining halls themselves are a different case altogether. Functional; in terms of visual merchandising and display they can often be cold, clinical and devoid of any character – hardly the place you want to sit and enjoy your lunch, right? That’s where we come in….