All of us at WBC would like to extend a very warm to visit us on stand 410 at this year’s Speciality & Fine Food Fair 2014 where along with a mind-boggling 700 UK and international suppliers on site, our very own merchandising guru Gerry Moss will be on hand to launch our new BRIX retail display system. Click the video above and Gerry will tell you all about it.
Introducing BRIX – the entirely modular retail display system that’s offering high street stores, pop-ups, market stall holders, and even exhibition designers, a more flexible merchandising solution than previously available on the market.
We like to think of it as a retailer’s dream. The BRIX modular display system comprises of just 4 basic components. With them, you can build a small simple merchandised display or undergo a complete retail shelving fit out. BRIX is simple to build and doesn’t require tools to put together. Imagine endless configurations with the ability to construct your own unique retail shelving, central floor display or merchandising hot spot, as and when space or seasonality demands.
And BRIX can move with you: all elements easily re-located, interchangeable and mobile. Start small with just one or two units, and then expand by ordering more BRIX. And as your business grows so too can your collection of BRIX, simply add some more.
That’s the basics, but keep reading to find out the story behind the BRIX…
Some of the observant among you may have noticed it’s our 25th Birthday this year! Maybe it’s the bags under our eyes or the youthful spring in our step that’s the dead give it away; we’ll leave that for you to decide. 25 years since the business started with just a £5000 grant from the Prince’s trust which we bought a van with and started trading. And all those years later, it really is remarkable that our Directors have quite so many hairs left, and we have so many of our customers who have been with us from the start.
We won’t go into all the history or dredge out anymore scary pictures of us looking all embryonic and young, the origins of WBC along with scary pictures included can be found here in ‘A boxing History’. But this past weekend, the entire WBC family, babies, partners, and dogs, descended on Director Tim Wilkinson’s picturesque countryside home to celebrate what has been a whirlwind 25 years.
Approximately every three months the team in charge of the sales, production and manufacturing of our eco bags for life, meets here in the UK or in India for a catch up. It’s a chance to brainstorm production schedules, new fabric trends, improvements in production techniques and exploring creative ways to contribute to the community involvement around our factories.
Yesterday, the bags for life team got together, including a visit from Sajjan who heads up our production units in Kolkata and David Gould the pioneer of bags for life in the UK; everybody on site together. The illustrious chef on a bike, Mario Presi, was on hand to create a spread of vegan and gluten free delights that would have the most die-hard carnivores sighing with pleasure. He does actually cook meat too by way.