Sip sip hooray!! It’s London Wine Fair 2014

wl1Off the tail end of London Wine Week which ended a matter of days ago, yesterday I dropped by the Olympia for the London Wine Fair. It’s on until the 4th of June if you fancy a trip down, and you can register to visit here.

With 12,000 wines, 130 tastings and seminars and 700 stands, London Wine Fair creates the opportunity for buyers and sellers – retailers, restaurateurs, merchants and MWs – to meet in person and build relationships.

It’s all about discovery. The discovery of new producers and the discovery of those passionate people whose job it is to distribute. But most importantly it’s a taste discovery; a chance to sample unusual wines from regions across the globe.

At WBC, our roots are steeped in the wine industry. We’ve been supplying many of the UK’s producers and retailers with gift packaging for wine, transit boxes for mail order as well as branded wine accessories like cork screws and glass jacks for a quarter of a century now. But as a retail developer, it’s our recent range of wine display fixtures we call the BRIX display system, which I’ve been excited to be a part of developing, that hopefully will have a positive impact on simple ways to display wine in a retail and exhibition environment.

While the standard display kit at this year’s London Wine Fair included the expected wine barrel, plexi wine bottle display stands and vertical illuminated showcases, our newly developed modular Brix display system, constructed of copper wire and distressed metal, I think will take wine display to the next level.

We’d like to thank our friends in the wine industry, especially the wine merchants and retailers who have shared their thoughts, ideas and suggestions with us. We have you to thank for helping us put this collection together. And we wish all those exhibiting or visiting this year’s London Wine Fair the very best of luck and a really successful show.

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