Hammond’s family butcher goes under the knife

Several weeks ago, we received a lovely phone call from retail consultant Jules Kane regarding a terrific project she was working on. A project that I just HAD to get involved with.

Frothy cappuccino in hand and three trains later, I made my way to meet Jules along with entrepreneur Dom Ferguson, in the fashionable enclave of Kew Bridge.

The ethos of Dom and Jules’ project was one which WBC fully subscribes to “a celebration of independent producers and a regeneration of our high streets.” What’s not to like about that?

Hammonds butcher & delicatessen was named after and born from Ken Hammond, who for over thirty years kept the family orientated community of Kew Bridge well fed with his gorgeous butchery skills, lovely meat selection and honest approach to his craft and trade.  With his son at his side, Ken joined forces with Dom Ferguson on his new venture to return the independent butchers back to the high street; helping to create an epicentre for a community that would enhance, inspire and provide for all those who passed by.

Retail today is much more complex than it was thirty years ago.  With more high street businesses vying for customers and online food offerings becoming more and more popular, Hammond’s not only needed to diversify and sell a better product than that of the conventional bricks and mortar supermarket, but it also needed to create a space that had a personality and distinct identity of its own.

With measuring tape to hand, we began to take to the space at number 8 Kew Bridge Road, considering aspects of its display and visual merchandising, and with help from the WBC logistics and customer care teams, created a new butchery identity which is both approachable and stylish.

The Hammond’s look incorporates natural materials such as timber and glass, juxtaposed with distressed steel and vintage accents – on trend in the world of interior store design. The WBC Prop Shop and retail fixtures, packed full of creative visual merchandising ideas, helped create an overall Hammond’s look.

And it works! We love it and so does the local community. At the end of the day, the determined retailers working with creative tenacity, the entrepreneurs who break boundaries, focused on regenerating our high streets, are all values that here at WBC tick all the right boxes. We were honoured to be a part of the project – Hammond’s we salute you!

Visit WBC online to see a range of retail fixtures and fittings like you see in the pictures and available at wholesale prices.


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