Cotton. The world’s favourite fibre. Makes great clothes, comfortable bed sheets and lovely towels; it’s useful stuff.
Of course it makes classy bags for life too – light, strong and easy to print on. But should you be buying Fair Trade cotton? How does Fair Trade work anyway. And what’s the story with organic cotton? These are useful if not complex questions that more and more retailers are having to consider. So we asked bags for life guru, David Gould, the original founder of WBC bags for life, to give us his perspective. This is what all the fuss is about.