Yearly Archives: 2013

Fair trade or organic cotton, what’s all the fuss about?

Cotton. The world’s favourite fibre. Makes great clothes, comfortable bed sheets and lovely towels; it’s useful stuff.

Of course it makes classy bags for life too – light, strong and easy to print on. But should you be buying Fair Trade cotton? How does Fair Trade work anyway. And what’s the story with organic cotton? These are useful if not complex questions that more and more retailers are having to consider. So we asked bags for life guru, David Gould, the original founder of WBC bags for life, to give us his perspective. This is what all the fuss is about.

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Giving Fresh Hope to Women In Need

IMG_1076.JPGWe’ve sent DG out to Kolkata to investigate what the community most needs from us in terms of support.

David met with the local councils (or Panchayats) who have told us the community most needs work. Feeling a little daft that we hadn’t thought of that ourselves, we’ve listened and decided to set up a training project for widowed women who are the section of the community most ostracised and socially marginalised.

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This autumn, turn the simple into the elegant

Where did the summer go? It seems only yesterday we were ditching the foreign holidays and basking in glorious sunshine; marvelling even, at the fact global warming may have finally have seen fit to visit our lovely Isles.

But now, as the leaves begin to turn red, orange and brown, we look to a new season; and a beautiful one at that. It may seem an obvious choice, but for gift packaging and hamper making design – we take our inspiration from the ‘earthy tones’ of nature itself. What follows is a collection of seasonal gift ideas taken from our recently published Autumn/Winter Gift & Hamper collection. We hope it inspires and helps you find new ways to increase profit this season.

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Top 10 must haves at Speciality & Fine Food Fair 2013

 

 

 

A week on from this year’s Speciality & Fine Food Fair 2013, and hopefully the dust has settled a little from the overwhelming choice of artisan produce on offer. We wanted to say a big thank you from all of us @wbc for visiting our stand. We hope that whether you were exhibiting or just visiting, you found it as inspiring as we did.

If there’s one theme that resonated for us this year, it’s that when it comes to retail, it’s less about new ideas but new ways of presenting traditional ones. We’ve had an amazing response from you on our new lines of gift packaging, retails display, and bags for life. If you missed our stand, here is a list of the top 10 products on display that got people talking.

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Gift & hamper packaging Autumn/Winter 2013

It has officially landed, it’s printed and ready to go. The next installment in our 2013 product focuses is our Gift & Hamper packaging Autumn/Winter Collection – fresh inspiration for the coming seasons. You can view the E-brochure online now, or pick up a copy by visiting us on stand 408/410 at Speciality & Fine Food Fair, Olympia, London 8th – 10th Sept 13. We’ve picked, packed and wrapped every one of these gifts ourselves. No teams of expert merchandisers or consultants, just your run of the mill WBC team…..and a lot of sticky tape. Here’s a sneak peek at what’s inside.

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Retail Display & Merchandising Collection 2013/14

You may have noticed that in addition to our annual product directory, this year we’ve produced a series of inspirational product focuses that give you a chance to see specific ranges, in-situ, in-store, all dressed up and fancy like. Our bags for life brochure is out now and next up is our retail display and merchandising feature which is also available online or in hard copy, but in case it passed you by, here are some inspirational stills from the photo-shoot.

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WBC bespoke gift box wins silver at Design & Packaging Awards

Hey look we won something! And it wasn’t the lottery.

It’s not everyday we win an award – probably something of an occupational hazard for a company that makes boxes for other people, you normally win the award before we do. At WBC we get to make all sorts of stuff – from designer totes to bespoke tea tins and gift boxes – for some of the world’s most recognised brands. We’re like the ghost writers of the packaging industry, which is a pretty decent trade off we reckon.

In this instance we won a silver medal at this year’s International Spirits Challenge 2013 (Design and Packaging Awards) for our bespoke single bottle gift box, produced for Mamont vodka.

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