Whole Foods Market may be described as a supermarket in the US, but at least in the UK, it’s anything but. Selling the ‘highest quality natural and organic products’ available, and enlisting a varied roster of artisan producers to do it, we like them; primarily because they treat their suppliers as partners – with respect, fairness and integrity. Despite being essentially ‘a multiple’, Whole Foods Market manages to retain the service levels and personality of an independent retailer, and for that they get our thumbs up.
Social responsibility and environment concerns are high on the agenda for Whole Foods, obviously. So when they asked us to make their eco-friendly ‘bags for life’, we jumped at the chance. This case study looks at the concept for their bags and the combination of services they used to make them.