Few things in life are quite as indulgent as receiving wicker baskets filled to the brim with lots of gifts you’d never think of buying for yourself. It’s the ultimate luxury.
Traditional wicker baskets still account for a remarkable level of sales in the UK; quality wicker is very much in demand. Some of wickers popularity can be attributed to its ongoing use. When you send a wicker basket, you’re sending two gifts for the price of one! Even more clever than that, wicker is environmentally sustainable and the perfect cash crop, which is great news for us eco-warriors. We investigated how wicker is made and what it’s made from, and found a bunch of hidden benefits that explain why it’s still a WBC must have product.
WBC’s wicker hampers and wicker baskets are made at our factory in the Far East. We know that’s far away, but before we all get too worried for our ‘eco-conscience’, the truth is, China is its natural habit. It’s where it comes from! Your wicker is environmentally sustainable, grown in abundance, and directly contributes to the community in which it’s grown. If a company tells you they grow their wicker here in the UK, they’re probably being economical with the truth. Almost all wicker used as gifts in the UK is now sourced from Eastern Europe or the Far East. It’s a little too cold to grow it here in abundance, but our factories have years of experience working with what is essentially an indigenous plant and one that the communities have been growing for Centuries.
What is it?
Wicker is made from willow. It’s very fast growing, and unlike a traditional willow tree, actually looks more like a shrub! It’s grown from ground level and cut back each season making it an environmentally sustainable product. We used to varnish our baskets to make them look darker but scrapped that in favour of boiling the willow to achieve the same results but with a more natural production process.
Where is it grown?
Wicker grows prolifically throughout the Northern Hemisphere; it’s actually native to China, which is where ours comes from. Wicker related products are the main source of income for villagers, so it’s good for the wider community too.
When is it grown?
Our Willow is grown in the autumn, which is where it gets its name from, Autumn Willow. While there are many types of wicker on the market, we’ve chosen to pay a higher premium for this type because of its strength and flexibility. You’ll always know with us, you’re getting a top quality product.
Why use it?
Wicker comes from an environmentally sustainable tree, grown in abundance to a community whose subsidence depends upon its production. We choose the best and refuse to offer inferior wicker products. The ongoing use of our hampers increases their perceived value by offering two gifts in one.
We offer an added service we call ‘Bespoke’ which produces high-quality gift packaging, including wicker baskets, in large volumes to customers in Europe. Your bespoke gift packaging, customised gift boxes or wicker baskets are shipped by the container load with the option to organise your own shipping and pay in USD. It means you are buying directly from the factory, at factory prices; cutting out the middle man and still dealing with our WBC trusted brand.
WBC bespoke is a service tailor-made to your needs, and with it comes confidence backed up by the WBC name and guarantee of quality. We know each factory intimately because we have people on the ground. We visit regularly, and we can vouch for where your product is being made and by whom. And we always ensure conditions meet required international standards.
So if you are a high volume user of these types of products, visit our bespoke mini-site to get a snapshot of what we do. Alternatively, you can email us at email@example.com
To read more about our environmental policy and Corporate Responsibility program that includes planting trees in France and building a school in India, click here.