Valentine’s gift packaging ideas: what’s on our shelf?

We all know the drill by now. Like it or lump it, if we get caught out on Valentine’s Day we do so at our peril. We can spend all the time in the world pondering the unfairness of it all; the sheer materialistic exploitation of us lovers in the world, who only want to love, not shop, are instead unwittingly manoeuvred into a position of fear and trembling at the very thought of returning to the connubial bed chamber empty-handed.

Hey, at least it makes for good business!

So lest you get caught out, we asked the visual merchandisers the Metamorphosis group to put together a simple collection of Valentine’s gift packaging ideas that will save your customers bacon and hopefully bag you some extra profits at this slower time of year. All the Valentine’s gift packaging and retail display units you see below are currently in stock and ready to go; with delivery in 24 hours. See something you like? Give us a call on 08000 85 85 95.

Tip 1

This Valentine’s Day display is more than just beautiful paper and ribbon. Create eye catching displays that increases impulse purchasing and imprints what the shop has to offer on the minds of consumers.

To create this look, choose a palette of colour to unify the various materials you’ll be using to wrap items with. In this case, our colour palette was red and natural white – obvious colours that communicate the theme of Valentines’ Day, but the principle applies to whatever retail display theme you’re working towards. Against the backdrop of the Kingsley range of free standing retail display units, the Valentine’s hamper visually stands out throughout the promotion.

Use simple materials like tissue paper and double layered decorative ribbon, which are contrasting in colour and at texture, when wrapping.

Tip 2

Create wonderful accents using natural materials like jute gift bags, cotton bags, sand bags and silk. Add an extra luxurious detail to the Valentine’s gift packaging by attaching a bow to the product. Use double bows with contrasting ribbon in different colours and materials to really hone the look.

Tip 3

Go bold and make a splash with plain jute bags by using colourful cut out tissue paper behind plush triple bows. Make your gift tags playful too to create a striking Valentine’s hamper that will impress any recipient.

Tip 4

Using double layers of silk ribbon looks even more luxurious when wrapped around red leather boxes. Wrapping a gift in this way truly expresses the heart of Valentine’s Day and the sumptuous Valentine’s hamper that’s exchanged.

Tip 5

For the wine merchants and drinks retailers, wrap a bottle of wine in a pretty bottle bag and give it an extra burst of colour with a raffia pull bow layered on top of an elegant and wider Grosgrain ribbon in red. Also take a look at 6 ways to dress a bottle for more ideas.

Tip 6

Secure a Valentine’s hamper with an embellished wooden tag; heart shapes for Valentine’s Day are the perfect detail, adding an extra dimension to the Valentine’s gift packaging.

Tip 7

Think outside the (gift) box when it comes to wrapping your Valentine’s hamper and gift boxes. Instead of paper, why not try using different types of materials like cloth or old maps; protecting them with clear cellophane and finish with a beautiful ribbon. A simple band of paper wrapped around a branded box adds extra value, but a ribbon in a similar tone truly ties it all together.

A big thank you to the following producers for sending in their products to be used on our Valentine shelf:

Bluebell Vineyard – Hindleap Classic Cuvee

The Wooden Spoon Preserving Company

Chocca Mocca Chocolates

Jelly Belly – Beanaturals

Gillian Kyle – Scotland

The Kingsley Range of retail display & accessories

Joe & Seph’s Gourmet Popcorn

Sophie Allport

Mr. Filberts Snacks


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