India has a passion for abbreviation. Air conditioning is “AC”, a kilogram is a “KG” and Bollywood megastar Shah Rukh Khan is known as “SRK”. So it comes as no surprise that everyone in the jute industry likes to be known by their initials. The distinguished gentleman below is PKB. He is the Managing Director of the dyeing factory that supplies a large percentage of dyed materials, including jute fabric, to the Kolkata based ‘bag for life’ manufacturers. What PKB does not know about dyeing jute fabric could be written on a pin head with a paint brush (his words not mine). He spends his life trying to get as close as possible to customers pantone requests and gets quite exasperated with some customer expectations. I have promised him that I will try and explain the process that goes into creating a bag for life, as well as the complications. I do it partly to blow his trumpet as to how good he is, but also to help manage your expectations when looking to order your own custom made bag for life.