Why WBC will never supply ‘bags for life’ at unsustainable prices
Acquiring a jute bags for life business has certainly opened our eyes to the printed “bags for life” market in the UK, especially the knock on effect it has on the Indian communities where jute bags are made. The entire process from growing jute, processing the raw fabric, manufacturing and finally shipping jute bags, is hugely important to the West Bengal region of India, as well as neighbouring Bangladesh.
Whilst the use of jute fabric has declined from its peak in the late 1950’s, the jute bag business has been given a massive boost in recent years. That’s a positive development for the region. Everyone wants a piece of the action, especially as consumers and governments alike begin to wise up to the destructiveness of plastic. But what happens when you drive down prices at the expense of those who depend on it for subsistence? Here are some of the reasons why WBC will never supply ‘bags for life’ at unsustainable prices.