July 2012 - WBC Blog

The PopUp Britain scheme, now open for business: Is this the future of British Retail?

Business Matters / Out & About 26 Jul 2012 James Hayward

With high streets across the UK struggling to keep their unique identity, there have never been more schemes and initiatives designed to breathe the life back in to UK retail. Love her or loathe her, TV personality Mary Portas has certainly helped to raise awareness of the importance of small businesses in the UK. However, there is a lot of hard work going on across the UK that is making a much more tangible difference to the grassroots success of small British businesses.

Uhh oh! Sainsbury’s is moving in: can your customers taste the difference?

We loved this sardonic retort from a local independent bistro in Clapham’s swanky pants Abbeville road district. Written on the Bistro Unions’ blackboard wall are the words ‘Taste the Difference’ placed strategically next door…

Google blogs about how WBC boosted e-comm conversion rates

Business Matters 13 Jul 2012 Bobby Stearns

First of all, it's not every day that Google blogs about you. Secondly, I'm so used to having to weed out tweets from lazy people attempting to address the World…

WBC merge with Canby the UK’s largest bag supplier

Bags for Life / Cocobagh Project 6 Jul 2012 Bobby Stearns

Way, waaay back, when Take That and Boyzone ruled the charts and WBC was a startup company, we were lucky enough to get a small loan from The Prince’s Trust, the cash of which helped us to buy a van and start trading out the back of it and get the vital ‘leg up’ we desperately needed. 25 years on, we’re still proud to be part of the Princes’s Trust network and we’re always on the look out to partner and support with other socially responsible outfits.

Contract caterers are taking on the high street

Business Matters / Out & About / Retail Display 4 Jul 2012 Bobby Stearns

Fruit Stall

At the invitation of renowned contract caterers CH & Co, WBC paid a visit to one of the Charlton House business and industry sites, to see that it’s not just independent retailers on the high street using WBC’s gift packaging and retail display products to increase sales and improve margins throughout the year. Despite the obvious challenges that literally ‘feeding the masses’ can incur, this award winning corporate caterer is offering gift bags, hampers, and even meals to take home, as well as add-on services like farmers markets and wine and beer tastings. It’s about more than just feeding a busy work force; for them, it’s about offering greater choice, quality ingredients, a more comfortable eating environment, and of course ensuring they maintain ‘bums on seats’ week in week out! Here we consider some of the ways corporate catering can take advantage of its largely captive audience.