Caine’s Dad owns a used auto parts store in a dead beat area of Los Angeles.
Like much of the area, the store suffers from practically ZERO footfall. But with the sort of vision you only get from a 9 year old, Caine built an arcade out the front of his Dad’s shop. ‘Caine’s Arcade’ is made entirely of used cardboard transit boxes. It took him months, but with the natural eye of a trained retail expert, Caine built everything from retail displays for prizes, security systems, point of sale units and hand-labelled his own brown paper lunch gift bags. He even designed his own office to take care of the admin.
A recent visitor wrote: ‘One day, by chance, I walked into Smart Parts Auto looking for a used door handle for my ’96 Corolla. What I found was an elaborate handmade cardboard arcade manned by a young boy who asked if I would like to play. I asked Caine how it worked and he told me that for $1 I could get two turns, or for $2 I could get a Fun Pass with 500 turns. I got the Fun Pass.’
Caine returned home one day to find a flash mob of visitors outside his little Arcade. He said it was the best day of his life. Watch the Vimeo below to see the merchandiser in action.
The moral of the story? Actually, it’s truth number 10 from merchandising experts Metamorphosis Group. It’s also a lesson for all of us independent retailers wanting to improve retail display and merchandising performance.