When managing director Andrew Wilson, took a couple of these extra large Italians home, we were nothing short of intrigued to see how Mister green fingers would get on.
On the eve of British Food Fornight’s 10th Anniversary (17th of Sept – 2nd of October), we thought it would be kind of ‘cool Britannia’ to point you toward the collection of British themed hamper and gift packaging that WBC currently has available; ready to ship, ready to go!
We also wanted to take the opportunity to give you a sneak preview of the design concepts we’re working on for 2012. These are specific concepts designed to help you to maximise sales by showcasing your produce in British themed packaging!
We recently posted a blog entitled 101 uses for an antique fruit crate in which we outlined the creative ways to put our vintage apple crates to good use.
Using vintage apple crates to house bugs on a nature reserve may be an anomally, but what certainly isn’t is their on going demand as the perfect retail display solution for farm-shops, delis and independent wine retailers. If you managed to make it down to see WBC at the Speciality & Fine Food fair this year, you will have seen many exhibitors choosing antique and vintage displays to create the perfect stage for their fine food and drink products.
Despite initial rebuffs by banks and financial services, WBC’s managing Director along with business partner Tim Wilkinson, turned a simple idea and a small Prince’s Trust loan into one of the UK’s best known B2B packaging brands and a multi-million pound annual turnover. With over 21 years experience, Andrew is a mine of inspiration with a business acumen that has seen him advising many young entrepreneurs, mentoring for The Princes’ Trust, and providing key input into several start–up businesses. In A Boxing History, Andrew chronicles the humble beginnings of Winebox, from inception to success. Maybe you’re just starting your own business, or maybe you’ve been running one for some time, set your RSS feed for regular updates – this is his story, his thoughts and experiences, hopefully you’ll find them interesting too.
They call it the ‘UK’s quintessential trade event for local and regional fine food and drink’. Bit of a mouthful. No pun intended.WBC Stand @ Speciality & Fine Food Show 2010
‘They’ being the media of course, as well any self respecting foodie, trade buyer and pretty much anyone with their finger on the pulse of quality artisan food sourcing. But ‘they’ are probably right. With over 600 small producers and suppliers exhibiting at Speciality & Fine Food Fair; with a plethora of visitors including delis, farm shops, independent retailers, cafes, restaurants, hotels, caterers, wholesalers and distributors, it’s no wonder that all and sundry flock to London each year to see what’s on offer. It’s the place to be. It’s the place to see what’s trending and it’s the place to meet with many of the suppliers and customers that keep your business ticking over throughout the year. And that’s why we will be there.
WBC’s vintage fruit and chitting crates
When we introduced our line of Antique French fruit crates earlier this year, we knew they would be popular for specialist food and drink retailers looking for unique ways to ‘retail’ display their products. What we weren’t prepared for, was the level of demand for them. Or the variety of uses that our customers find for them. These range from cleverness to the downright weird and bizarre. It takes all sorts, but here are some of the ideas we’ve come across on our travels.
As the great British clear up gets underway today, scores of community volunteers, men, women, teens, whole families and children grab the nearest bin bag or dust pan and brush to set about cleaning up the streets of the neighbourhood after several days of unrest. It wasn’t long before in true British defiance, #operationcupoftea began trending on twitter world wide. When we designed and ordered our new season Mark Ho shoppers we had no idea the slogan ‘Make Tea Not War’ would take on such significant meaning.
We often look for ways to support our local community. Recently we sponsored the Surrey Under 9’s Squad 2011, by kitting them out in a snazzy new uniform. Based over at the Oval, south London, here Lucas models his all in white outfit before taking to the field to christen it with grass stains!
What do you think, reckon we should start our own clothing line?